14. July 2009

“While other brand manufacturers question the Paperworld we take the opportunity to proceed with our label campaign”, explained managing director Sven Schneller HERMA´s motivation to exhibit in Frankfurt in 2010 again.

“With this year´s trade fair appearance we have caused a sensation. Dealers` reactions upon our label campaign show that jointly we even can brave the storm. This is where we want to go on from.” The specialist in labels is already refining on the new trade fair appearance as Schneller revealed. Again the special sales force “HERMA Officers” will be in on it. “We´ve been doing very well out of it. Since Paperworld more and more dealers have been changing over from other labels to ours. Above, we concluded outline agreements with important European buying associations”, said Schneller. This not only stems from the trade fair but bases on superior solutions such as the premium shop for displaying labels at the point of sale or the e-commerce package that has already been granted an award for innovation. “But the novel trade fair appearance already indicated dealers: There is no getting around HERMA.”

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