02. February 2010

Unique glue dispenser in the shape of a bee / Ergonomic design for small hands / Non-drip, solvent-free adhesive / Two versions, for youngsters and adults

This novel dispenser is sure to rank among the high-flyers. The HERMA Glue Bee is a unique species. It has yellow and black stripes on its body, a large head and enormous eyes. Children will love it. When pulled across the surface you wish to glue, it dispenses a fine dotted line of adhesive. It easily traces curves and contours, and can be held in the left or right hand. Whichever way it is used, the dispenser is ideal for small hands as well. Parents and grandparents will be delighted too, because the Glue Bee does not drip or contain any solvents. In other words, the adhesive is applied and remains exactly where it is required. 

Mimicking nature's bee colonies, the Glue Bee has a family. Red and blue models with an identical double-barrelled body, but without the distinctive bee design, are also available. By extending the target group to embrace teenagers and adults as well, HERMA is smoking out additional business. As with the black-and-yellow Glue Bee, the other models apply a removable, non-drip, solvent-free adhesive that is suitable for both photographic mounting and archiving purposes. The Glue Bee will soon populate a wide area, in schools, offices and homes – wherever adhesive is required for paper, card or photographs. Furthermore, the 15 m adhesive roll installed in the dispenser lasts significantly longer than its conventional rivals. It is also more precise thanks to a constant feedrate that ensures uniform application. Also, the adhesive cannot be applied in the wrong direction by mistake – of course not: bees can't fly backwards. And, like the honey-bee, the Glue Bee is good for the environment. The dispenser is sturdy and therefore durable. It can be refilled and generates only minimal paper waste.

As consumers make a bee-line for the stores, traders can boost sales and hive off market share not only with the dispensers, but also with the refill rolls. The Glue Bee is available in three designs: black-and-yellow, red and blue. The attractive blister pack looks like a honeycomb. Retailers can order individual dispensers or a compact counter display containing 12 units.

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