06. March 2008

Leading specialist in self-adhesive technology exhibits at SOPX / Most versatile forms of identification available in the marketplace will be shown: HERMA Movables / Multi-purpose SuperPrint labels suitable for almost every application / Clever software solutions for lettering and finding labels / HERMA products now distributed in the UK by West Design and listed by Spicers

Leading specialist in self-adhesive technology exhibits at SOPX / Most versatile forms of identification available in the marketplace will be shown: HERMA Movables / Multi-purpose SuperPrint labels suitable for almost every application / Clever software solutions for lettering and finding labels / HERMA products now distributed in the UK by West Design and listed by Spicers

When it comes to labelling, HERMA, one of the leading specialists in self-adhesive technology, is making a decisive contribution to ensuring that virtually nothing is impossible. Customers have been trusting the brand HERMA for more than 100 years for its quality that is “made in Germany”, the variety of products and trend-setting innovations such as the multi-purpose SuperPrint labels and HERMA Movables, that are so much more than just labels. At SOPX (stand 823) HERMA will be presenting them together with a wide range of other products that ease labelling and lettering in the office and at home. The most demanded HERMA products in the British market are now listed in the Spicers catalogue and even more are products are distributed by West Design.

All-embracing expertise

The company´s comprehensive know-how stretches from the manufacture of adhesive materials, to self-adhesive products right up to labelling machines. That is unique in the industry and allows innovations to be developed and launched faster since knowledge can be transferred more easily between the different divisions. Thanks to these synergies HERMA labels are not only distinguished in terms of adhesion but also with regard to their material, printing and lettering properties. One example are the novel labels HERMA Movables that combine features that have been incompatible up to now. Their innovative adhesive layer with "Free-to-move" technology makes them adhere reliably on a wide range of surfaces such as paper, wood, cardboard, plastic, glass and metal. At the same time these labels can be removed without leaving residues or damaging the surface and they adhere again several times. In this way, HERMA Movables add dynamism to the labels market, as last year´s market launch has proved. These labels open up new fields of application and so widen the range of target groups. Consumers are already enthused. In independent tests HERMA Movables have reached top scores: All interviewees would recommend the new labels and 70 per cent intend to replace the labels they currently use by HERMA Movables.

One of the broadest label portfolios

HERMA Movables have complemented HERMA´s top-quality labelling portfolio which is one of the broadest in the industry already. Its versatility in terms of formats, different colours, packaging sizes and applications – even for special tasks like outdoor and security labelling, warning signs or rating plates – is unmatched. The multi-purpose label A4 SuperPrint is one example. They are available for almost every application like addressing, identification and organizing. Their high-quality material guarantees excellent printing results in black and colour on any printer, copier or multifunction machine. The material´s high flexibility, an all-round protective edge, clearly cut edges and a climate-proof package, that keeps moisture and temperature from warping the labels, ensure trouble-free processing.

HERMA takes environmental responsibility not only for the label manufacture in the world's most modern coating plant, but also when choosing raw materials. More information will be given at the HERMA stand at SOPX. HERMA’s labelling competence also embraces clever software solutions that enhance brand commitment and support dealers in selling labels effectively in advance. The HERMA Label-Assistant online, for instance, allows users to design and print labels on the internet – without the need to install software and at no charge. In addition, the online LabelScout simplifies the search for the HERMA label that fits the desired application best. As well as labelling products, HERMA´s portfolio also includes stickers, mounting aids and school supplies.

To ensure shortest delivery times and expert advice for retailers and wholesalers in the UK, a huge assortment of HERMA products is now distributed by West Design Products Ltd. (www.westdesignproducts.co.uk, phone: 01303 297888) and the most demanded products are also listed in the Spicers catalogue.

• press report
  DOC - 358 kB

• picture material
  ZIP - 2.6 MB